Company interview conclusions

Feedback from company and our conclusions
We presented our ideas to the person we interviewed and as they were not a higher level employee then unfortunately they cannot really make any changes. They really liked our ideas and thought that this could definitely give the store a competitive advantage. They also really appreciated how we managed to apply the idea of improving sustainability in a sports store, which they thought is not really possible. We as a team really enjoyed this task because it allowed us to think outside the box compared to regular company improvement ideas. We had the possibility to use our creativity and not just simply logic or what we have been taught about a company's financials to improve sales.

Reflection on creativity process
The ideas came actually pretty quickly as sustainability is such an important topic today and our generation is more invested than anyone else before. All of us know the sports store pretty well and visit it often as we are active and like to do sports. Hence, when we started brainstorming, we knew well what was missing or what could be improved. The most important phase must have been choosing the best ideas because we had quite a few. We eventually managed to choose the ideas that seemed the most innovative and which all stakeholders could benefit from. Next time we would like to conduct this project in a smaller company in which changes can actually be made. This would mean that we could interview someone from a higher position and they would actually want to make these changes to the company to improve it.